The birth of SEO Copywriting
I was an SEO specialist for 15+ years, working for various employers in different industries. I worked in the agency environment in Los Angeles, California. I have worked in Australia for an online department store, immersed in digital marketing for multiple product categories and over 3,000 products. Throughout my career, however it was the writing and the research where I found passion and intrigue. I developed a love of the writing and the tactical mastery of SEO. Combined it challenged my intellect and kept my work interesting. Through the growth of the internet, digital marketing and SEO has grown and opened up specialties and niche sectors. An SEO Copywriter is a specialist within the field of SEO and Content Marketing.
Which one is more important – SEO or SEO Copywriting?
When asked however of the importance of SEO over content writing, I would say that both are incredibly important. The two have a massive overlap that needs recognition. SEO involves content writing and more than ever today! The challenge is in the detail. Though I know an SEO specialist could essentially write content, I would prefer to have a practiced wordsmith create my copy. Someone who could implement all the strategy of SEO, yet not lose sight of target audience and what they would want to read.
So to answer the question at hand, I would hire both.
Get the Technical SEO handled first by an SEO Specialist.
Following that, you should focus on getting the content perfected by a SEO copywriting professional.
The benefits of hiring an SEO Specialist
AN SEO SPECIALIST CAN HELP YOU GET YOUR NEW WEBSITE READY (ON A TECHNICAL LEVEL)
Having an SEO on hand throughout the development of a new website build is crucial. It is possibly one of the smartest strategies a project manager can implement when planning the development of a new website. Even just to have one assist on a consultative level makes a lot of sense. An SEO can reduce errors being made in coding, naming conventions and structural architecture.
Having an SEO consultant isolate the best suited keywords to target ahead of time, means that your website domain, the pages, the imagery, navigation, headers and tags can all be preplanned and supported throughout the design and programming of your website.
Having a good foundation to start with will support you in maximising your visibility post launch.
Following that, you should swiftly move on to the optimisation of content.
GET AN SEO COPYWRITER TO CREATE, OPTIMISE & MAINTAIN YOUR WEBSITE CONTENT
Personally I feel it is best that you hire your own SEO copywriter over using one assigned to you by an agency. Not to say that your SEO strategist doesn’t have any good writers on hand,.. they may well have a very good selection that you find yourself happy with. From my personal experience, I find there is a mixed bag, so to speak when it comes to copywriters and you really have to do your research.
There are SEO writers and then there are tried and true SEO copywriters. It all comes down to experience, passion and knowledge.
Some copywriters have picked up SEO techniques and suggest they offer SEO copywriting, and then there are SEO strategists like myself who have had to learn more about copywriting to merge the two skillsets.
If you have had prior work done by a SEO writer and you feel your copy sounds repetitive and robotic – then the writer may be leaning too far on the side of SEO. Today you must be able to successfully merge all the elements of SEO into a compelling read. This is one of the reasons why there are so many SEO copywriting services offered within this niche. When you need someone to have a specialisation, you can get it. In fact, there are plenty ways and means to get it. Just look around. Targeting a niche is big business today and helping other businesses target their niche is a niche in itself.