The birth of SEO Copywriting

I was an SEO specialist for 15+ years, working for various employers in different industries. I worked in the agency environment in Los Angeles, California. I have worked in Australia for an online department store, immersed in digital marketing for multiple product categories and over 3,000 products. Throughout my career, however it was the writing and the research where I found passion and intrigue. I developed a love of the writing and the tactical mastery of SEO. Combined it challenged my intellect and kept my work interesting. Through the growth of the internet, digital marketing and SEO has grown and opened up specialties and niche sectors. An SEO Copywriter is a specialist within the field of SEO and Content Marketing.

Which one is more important – SEO or SEO Copywriting?

When asked however of the importance of SEO over content writing, I would say that both are incredibly important. The two have a massive overlap that needs recognition. SEO involves content writing and more than ever today! The challenge is in the detail. Though I know an SEO specialist could essentially write content, I would prefer to have a practiced wordsmith create my copy. Someone who could implement all the strategy of SEO, yet not lose sight of target audience and what they would want to read.

So to answer the question at hand, I would hire both.

Get the Technical SEO handled first by an SEO Specialist.

Following that, you should focus on getting the content perfected by a SEO copywriting professional.

The benefits of hiring an SEO Specialist

AN SEO SPECIALIST CAN HELP YOU GET YOUR NEW WEBSITE READY (ON A TECHNICAL LEVEL)

Having an SEO on hand throughout the development of a new website build is crucial. It is possibly one of the smartest strategies a project manager can implement when planning the development of a new website. Even just to have one assist on a consultative level makes a lot of sense. An SEO can reduce errors being made in coding, naming conventions and structural architecture.

Having an SEO consultant isolate the best suited keywords to target ahead of time, means that your website domain, the pages, the imagery, navigation, headers and tags can all be preplanned and supported throughout the design and programming of your website.

Having a good foundation to start with will support you in maximising your visibility post launch.

Following that, you should swiftly move on to the optimisation of content.

The benefits of outsourcing a freelance SEO Copywriter

GET AN SEO COPYWRITER TO CREATE, OPTIMISE & MAINTAIN YOUR WEBSITE CONTENT

Personally I feel it is best that you hire your own SEO copywriter over using one assigned to you by an agency. Not to say that your SEO strategist doesn’t have any good writers on hand,.. they may well have a very good selection that you find yourself happy with. From my personal experience, I find there is a mixed bag, so to speak when it comes to copywriters and you really have to do your research.

There are SEO writers and then there are tried and true SEO copywriters. It all comes down to experience, passion and knowledge.

Some copywriters have picked up SEO techniques and suggest they offer SEO copywriting, and then there are SEO strategists like myself who have had to learn more about copywriting to merge the two skillsets.

If you have had prior work done by a SEO writer and you feel your copy sounds repetitive and robotic – then the writer may be leaning too far on the side of SEO. Today you must be able to successfully merge all the elements of SEO into a compelling read. This is one of the reasons why there are so many SEO copywriting services offered within this niche. When you need someone to have a specialisation, you can get it. In fact, there are plenty ways and means to get it. Just look around. Targeting a niche is big business today and helping other businesses target their niche is a niche in itself.

Get the Technical SEO handled first by an SEO Specialist.

Following that, you should focus on getting the content perfected by a SEO copywriting professional.


SEO is digital marketing

  • RUN A SITE-AUDIT
  • RECTIFIES TECHNICAL ISSUES WITH THE WEBSITE
  • ENSURES TRACKING IS WORKING AND CONVERSIONS ARE BEING REPORTED
  • ON-PAGE OPTIMISATION STRATEGIES: TAGGING, HEADERS, ETC
  • OFF-PAGE OPTIMISATION: BUILDING LINKS AND CITATIONS
  • CONTENT CREATION : EDITING EXISTING CONTENT OR HAVING NEW PAGES CREATED TO TARGET KEYWORDS CHOSEN
  • KEYWORD RESEARCH : FINDS KEYWORDS TO FOCUS ON PER PAGE
  • REPORTING : PROVIDING METRICS MONTHLY ON THE IMPROVEMENTS OF RANKING
SEO and SEO Copywriters Need Keyword Research

Keyword research remains to be the most important insight used by SEO professionals. In all aspects technically and otherwise, by isolating the best suited keywords we can build successful campaigns to draw in this traffic and cater to its needs.

The difference between an SEO and an SEO Copywriter

The difference between an SEO Specialist and an SEO copywriter.

SAMPLE PROCESS FOR AN SEO SPECIALIST

Though an SEO copywriter can engage in all of the strategies outlined, their biggest focus is the content. Why? Because Google has made a it a priority. Now if you haven’t already gotten your website optimised – by all means go ahead and get the basic optimisation done. Just don’t waste your time and money having them do all the content. Leave that to the specialists who understand that every page has a different strategy. Every page needs a different kind of content. You don’t want run of the mill writing when it comes to communicating your brand. You don’t want copy that sends your audience bouncing.

  • KEYWORD RESEARCH
  • RUN A CONTENT AUDIT
  • CREATE A CONTENT STRATEGY
  • COMPETITIVE RESEARCH
  • BRAND TONE & VOICE ANALYSIS
  • CONTENT EDITING / PROOFREADING
  • META TAG OPTIMISATION
  • HEADER OPTIMISATION
  • CONTENT RESEARCH
  • DRAFTING COPY FOR APPROVAL
  • A/B TESTING
  • BLOG POSTING
  • CONVERSION COPY
  • CALL TO ACTION OPTIMISATION
  • INTERNAL LINK OPTIMISATION
  • SCHEMA CONTENT
  • FAQ CONTENT
  • LOCAL SEO CONTENT
  • LANDING PAGE OPTIMISATION
SEO Content Gets Ranked
SEO Copywriters Optimise Written Content

SAMPLE PROCESS FOR AN SEO COPYWRITER

An SEO Copywriter is an specialist in the niche category of written content. It is the role of a an SEO copywriter to create written copy that successfully merges elements of SEO such as topical and keyword relevancy, header optimisation and tagging with creative copywriting. It must resonate with the target audience, speak to them on a personal level, whilst fulfilling the search intent of their query.

Someone with practice in SEO copywriting will know that there are certain pages on a website that don’t require heaps of information. Short and sweet is best. Quality over quantity. All the while there is this underlying strategy of maintaining a keyword density ratio that satisfies the search engine. Google wants to see variations of that keyword, alongside comprehend how the content on the page relates to other pages on site. It wants all that copy to be 100% unique. The reader wants to be stimulated by the copy. They want their questions answered, their concerns validated. When done right an SEO Copywriter can assist in getting you big benefits:

 

• INCREASE YOUR RANK
• DRIVE A MORE QUALIFIED AUDIENCE TO YOUR WEBSITE
• ENGAGE WITH YOUR AUDIENCE
• MEET THE USERS SEARCH INTENT
• CREATE LOYALTY AND TRUST
• CONVERT YOUR TARGET AUDIENCE INTO A PAYING CUSTOMER

 

For new and existing website businesses, by all means, get in touch for your copywriting needs. Ensure that you have had an SEO audit and there are no structural impediments or errors on -site. Remember that it is important to start from a strong foundation. When you are ready for your content get in touch with Get it Right Copywrite. Call 0466 390 535 or fill in the quote request.