Health and Wellness Copywriting

HBS hair regrowth client

Project: Hair By Science – Hair Loss Products including Prescription-Only Treatments.

Create all written content for the website.

Create the website structure

Create Blog and all Posts

Product Description Sales Copy

Regulations for specific products and ingredients has changed since the launch of this website. Please contact me if you would like access to more blog post samples. I can grant you access privately.

The following is an example of content published for the client. In order to promote the Hair Regrowth Shampoo and conditioner effectively, I chose to highlight every ingredient (essential oils and extracts) explaining how each contributes to hair regrowth and the maintenance of hair health.

Hair Regrowth Shampoo / Conditioner

Often overlooked, natural ingredients such as those extracted from organic herbs have the greatest potential for improving overall hair and scalp health. Here we review what the scalp and hair follicles require to grow and the natural ingredients contained in our Hair Regrowth Shampoo and Conditioner tht can potentially provide these conditions.

What does the scalp require for successful hair regrowth?

  • Hair follicles need a consistent supply of oxygen (circulating blood flow)
  • Hair follicles need a steady supply of nutrients delivered to the scalp
  • Hair follicles need amino acids to build the protein keratin
  • Hair follicles need a healthy balance of oils within the scalp.
  • Excessive dryness or oil both can promote hair loss.

Hair Regrowth Shampoo includes all of the featured essential oils and herbal extracts from which our patients can derive the proposed benefits. To regrow hair and stop hair loss, the scalp needs to be returned to a state of balance. It needs to be replenished with fortifying ingredients that are 100% natural and have the delivery of a rich source of nutrients to the follicle.

(No harmful additives!)

Extracts and essential oils derived from organic herbs:

Gingko Biloba

May work efficiently as a vasodilator in some patients. Has been shown to improve blood flow to the scalp by widening the corresponding blood vessels that nourish the scalp. Antioxidants within Gingko Biloba may protect the hair follicle from free radical damage.


  • Potassium
  • Amentoflavone
  • Apigenin
  • Amino Acids

Effect of Leaves of Ginkgo Biloba on Hair Regrowth in C3H Strain Mice


The Burdock root may promote hair growth by improving blood circulation to the scalp where it can then draw in the nutrients conducive to healthy hair growth. Also has the potential to restore the function of hair follicles and glands, alongside protecting and relieving scalp from dryness and irritation caused by dandruff. Burdock oil may provide nutritional support to the scalp due to its rich composition of the following nutrients:


  • Phytosterols
  • Chlorogenic acid
  • Glycosides
  • Flavonoids
  • Calcium
  • Iron
  • Lactone
  • Potassium
  • Resin
  • Polyacetylenes
  • Caffeic acid derivatives
  • Inulin
  • Mucilage
  • Alkaloids
  • Tannin
  • Essential fatty acids
  • Taraxosterol
  • Vitamin A
  • Vitamin B2
  • Amino Acid


Peppermint is known for its hypoallergenic properties. It is rich in essential fatty acids. Peppermint may have anti-inflammatory, antimicrobial, and antifungal properties. Studies have shown evidence of peppermint stimulating hair growth in mice after topical application. It has been proposed to be a potential therapy for hair loss in humans.


  • Potassium
  • 1 8 Cineole
  • Acetic Acid
  • Alpha Carotene

Peppermint Oil Promotes Hair Growth without Toxic Signs


Geranium is an essential oil and is known to provide nutritive benefits to the skin. Its moisturising properties are known for keeping skin cells hydrated and removes excess sebum oil from the scalp. Geranium is an essential oil containing antioxidants that have been shown to repair damaged hair. Geranium is also known to strengthen hair follicles. Geranium oil contains approx. 67 compounds of which include:


  • Citronellol
  • Geraniol
  • Nerol
  • Citronellyl formate
  • Tannins
  • Terpene
  • Isomenthone
  • Linalool
  • Antioxidants


Hops have been shown to be rich in essential vitamins, amino acids and antioxidants. May help in the reduction of dandruff. Oils present in hops may help to open the tiny pores of the scalp, providing hydration thereby reducing hair loss. The oils and minerals in hops may also provide an anti-inflammatory effect to the scalp. Hops have the potential to stimulate cell division and cell regeneration, which in turn may benefit in hair regrowth.


  • Myrcene
  • Dipentene
  • Caryophyllene
  • Humulone
  • Linalool
  • Farnesene
  • Methyl nonyl ketone
  • Vitamin E
  • Vitamin B6
  • Vitamin C


Horsetail has been noted for being a great source of silicon and sulphur. Silicon is a mineral that has been found helpful in the formation of healthy hair. Horsetail has also been noted as being an excellent source of B vitamins and vitamin C. Horsetail may enhance blood circulation within the scalp.


  • Silica
  • Alkaloids
  • Phenolic Acid
  • Collagen
  • Silicate
  • Vitamin B
  • Flavonoids


May work efficiently for some as an anti-inflammatory agent, capable of restoring a dry irritated scalp to its natural balanced state. Has also been shown to provide a cooling effect to the scalp. Apigenin is a flavone contained within Chamomile, which may be used as an aromatase inhibitor (oestrogen blocker).


  • Chamazulene
  • Farnesene
  • Furfural
  • Spathulenol
  • Proazulenes
  • Sesquiterpenes
  • Cadinene

Chamomile: A herbal medicine of the past with bright future


Nettle root extract oil may have the potential to block the 5-alpha-reductase enzyme. (The 5-alpha reductase enzyme has been identified responsible for the onset of male pattern baldness.) Nettle root extract may also impair the action of an enzyme called aromatase. (Aromatase reacts with oestrogen to induce extensive hair loss.)


  • Amine
  • Acetic Acid


Oats contain a generous supply of phytochemicals. Studies and research have also indicated that the dietary fibre in oats helps control the circulation of oestrogens. Oats are packed with nutrients such as zinc, iron, magnesium, potassium and biotin. All of these nutrients have the potential to support hair growth. Oats contain phenols and avenanthramides, significant for relieving skin irritation and itching.


  • L-Arginine
  • Phenols
  • Avenanthramides
  • Ascorbic Acid
  • Amino Acids


May offer benefits as a hair tonic. Through stimulation of the hair follicles, the oil of the grapefruit may promote faster hair growth. May relieve symptoms of dandruff and eliminate oily scalps. Grapefruit juice has the potential to strip away hair styling chemicals alleviating the scalp from pore blockage.


  • Limonene
  • Linalool
  • Thujene
  • Myrcene
  • Terpinene
  • Pinene
  • Citronellol
  • Caprinaldehyde
  • Decyl Acetate
  • Neryl Acetate
  • Antioxidants
  • Vitamin C
  • Vitamin A
  • Lycopene


  • Improves the circulation of blood through the scalp
  • Improves the delivery of nutrients to the cells
  • Calming to the nervous system
  • Helps the scalp stay clean and free from infection
  • Antiseptic properties


  • Alpha Pinene
  • Bergapten
  • Diterpenes


Lemon is an abundant source of Vitamin B, Folic Acid and Vitamin C. It also contains valuable minerals such as magnesium, phosphorus and calcium. Lemon may help prevent hair dryness of hair alongside facilitate the removal of dandruff that prevents it from falling out. Lemons source of vitamin C helps make the condition of hair longer and stronger. Fresh lemon juice has been known to strengthen the hair follicles. Lemon’s anti-fungal properties have been shown to eliminate dandruff that causes fungus and also eliminates other scalp infections. The acidic property of lemon is efficient at removing harmful deposits from the scalp and hair follicle, as well as dead cells and dust.


  • Vitamin C
  • Vitamin P
  • Citric Acid
  • Calcium
  • Choline


Rosemary may have the potential to increase cellular metabolism, thereby stimulating healthy hair growth. Rosemary is high in antioxidants that may protect hair follicles from damage, whilst improving circulation to the scalp. Rosemary oil is rich in antioxidants, which have the potential to scavenge free radicals. May be useful in treating dandruff, itchiness, scalp irritation and oily skin.


  • Potassium
  • Alpha-Pinene
  • Apigenin
  • 1 8 Cineole

Rosemary oil vs minoxidil 2% for the treatment of androgenetic alopecia: a randomized comparative trial.

Ingredients that are typically found in Shampoos and Conditioners that are potentially harmful:

  • Propylene Glycol – may causes dry skin and skin irritation.
  • Sodium Lauryl Sulfate or Laureth Sulfate – surfactant that may corrode hair follicles
  • Oleyl betaine – may cause dry hair and scalp.
  • Mineral oils – petroleum products clog pores


Read More Writing for HBS – Product Description