Free up your time and get a professional content strategist on board. Benefit from an optimised website structure and content silos that work for your business.
Types of Website Content
The meta title and descriptions for all of your web pages should be optimised to read well and relay a summary of the content they can expect, upon accessing your website.
Getting your snippet optimised for click thru rate and search intent is imperative to gaining top positioning.
Schema Markup is website content that gets implemented into the code. It helps the search engine identify your business industry, service and/or product.
An example of website naming conventions are:
Your domain name and its Permalinks (URL). Graphical elements such as images, icons and infographics. Internal anchor text and link building anchor text.
All of your main website pages require copy that can be read by the search bots to determine topical relevancy. It also needs to delight your target audience and meet their desired search intent.
SEO FOR PRODUCT DESCRIPTIONS
Optimised product descriptions grant you leverage within the search engines. Regardless of the product category and item that you are marketing, the content and copywriting should be 100% unique and free from any duplication.
Frequently asked questions specific to your business are a great way to interact with your target audience. Provide them a solution, and you may just convert them into a paying customer. FAQ’s are questions that often rank well if you give a concise answer.
Blogging is usually reserved for human readers. Blog copywriting should be implemented into a business website, if you are looking to gain traction within the search engines.
B2B copywriting is essential for driving transactional traffic to your website. Its main focus is obtaining conversions through copy that incites trust, value and authority. B2B copywriters will ensure that the content planned for your website has been professionally strategised first with keyword research and competitor research.
CALL TO ACTION
How you interact with your audience in order to convert sales leads into paying customers is influenced by your Call to Action.
Google Adwords is a great opportunity to drive qualified traffic to your website. The information that is presented on your landing pages need to be optimised to support the sales messages in your ads.
GOOGLE MY BUSINESS COPY
Getting your Google My Business setup and optimised is a great way to increase local traffic to your website alongside strengthening your positioning within the search engines.
SOCIAL MEDIA COPY
Social Media Copywriters assist new website businesses with obtaining a social media presence through Facebook, Instagram, Linked In, Youtube. There are content strategies in social media copywriting that differ from other copy.
Inform, Engage, Persuade, Promote
In order to get traffic, you have to beat the traffic.
Your competitors have already positioned themselves online. How are you going to beat them? Do you know how? I do.
Get it Right, the first time around.
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