Writing an optimised homepage

Your homepage is usually where visitors will be first introduced to your business website. It should be on brand, feature a compelling hero statement and clearly define your business proposition.

First and foremost, it must provide an optimised User experience to the visitor.

What is User Experience?

Elements of a website and its content that make it an optimal user experience. Users will tend to stick around longer, as they like what they see.

  • Optimised page loading speed
  • Mobile Responsive
  • Easy to Navigate
  • Messaging that is clear and concise
  • Use of helpful icons
  • Use of white space
  • Use of Bullet Points

What is a Hero Statement?

One of the most crucial areas to get the messaging on point is in your top header. Yet is referred to as a Hero Statement for it is an opportunity to sum up your business in a concise and clever way. It speaks loud and clear to your audience what it is that you do. You want this statement to be compelling. Your Hero statement should identify your business proposition in a manner that is definitive & coy.

Implement Strategic Calls To Action

The objective of the homepage is to get your audience clicking through the sales funnel. You have to lead the way with inventive ways,.. rather than Click here, go for something more compelling. Originality wins points. But remember the objective is to get them to click through.

Keep it Simple Stupid

Save the long winded storytelling for another page. The homepage is where little nuggets of information are appreciated. Lose the distractions. Make your business proposition clear and persuasive.

Highlight Top Benefits

Though your features are important, what a visitor wants more than anything is to know that they will get the benefits they are seeking. They want you to identify them, justify how and reiterate the value of having these benefits.

Show your Success

Why should your reader trust you? Testimonials from satisfied customers, featured case studies or publishing business affiliations that build up your credibility would be best served here.

Quality over Quantity

Your homepage should serve as a introduction to your website and then contents within. It should be strong in its messaging so that visitors want to find out more. Don’t send them to sleep with too much detail. Keep it simple and intelligently laid out, so that interest is always kept.

Copywriting and brand awareness

Keep Your Branding Consistent

I created this website on my own, and though I am somewhat proud of how it turned out, let me tell you – it has taken far too long, and I’m not that happy with it. I am not a web developer, and right from the start I had to learn the valuable lesson of patience and damage control. But what made so much extra work for me at the end of the day was in the maintenance of consistency. If you are going to use a specific set of icons, or use a series of colours throughout – ensure they are all consistent. Even down to the typography, the spacing and what sizing you use for headers. I have changed my website countless times and I am still working on this issue.

Key Features

Don’t spend too long on these but make sure you have them included on the homepage. More detail can be accessed after they link through.

Don’t forget the Professional Looking Website Design & Imagery

If you can afford to get a designer then by all means get one. It will help you dramatically to ensure that your website has that professional appeal. Think about how you judge a website and how much it influences your decisions.

For any assistance with your Homepage copy – feel free to call, text or email. Happy to answer any questions you might have.

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