fbpx
getitright copywriter logo
SEO Copywriting Services2022-05-06T20:04:48+10:00

SEO COPYWRITING SERVICES

Creating Kick Ass SEO Content – so that you Get Found Online

An SEO Copywriting Service is one where a content writer optimises your web page and the copy presented so that it pleases the search engine algorithm AND your target audience.

Book in for a chat!

The first step in successful SEO Copywriting is Keyword Research

SEO copywriting requires a little research. Targeting search terms that are relevant and that get searches online is an important strategy before any writing starts. One must analyse the search intent as well, to ensure it is best suited for the campaign.

SEO copywriting needs keyword research
On Page SEO Optimisation

On Page SEO Optimisation

To optimise a page for the search engines the SEO Copywriter will start adding or making changes to SEO elements that must be optimised in order to improve ranking. These elements include : Header Tags, Alt Tags, Anchor Text, Meta Tags and Internal Links.

The content you have on page will be optimised for keyword relevancy. Some content may be added, some rewritten. Your SEO Copywriting Service will be catered to your website and its current needs.

SEO Content Edit versus SEO Content Creation

If you have an existing website with content – dependent on what is featured on site, your content may just need a little nip and tuck. Adding more keyword relevancy throughout the content while keeping what you have intact would be an SEO Content Editing Service. When the content needs to be repurposed or changed significantly to get keyword relevancy, this is considered SEO Content Creation. If there isn’t any content at all on the page, this too would be SEO Content Creation. This is why its important to get a customised quote to suit your needs. A new page may take 3-4 hours including research and strategising to create. An edit on the other hand may only take an hour. Book in for a chat and you will get the best deal for your project needs.

SEO Content Writing
Search engine optimised content writing

If you are looking for search engine optimised copywriting that drives quality traffic to your website

FIX MY COPY!

SEO copywriting is one of the most powerful strategies for improving your online visibility.

Getting that content right means pleasing both the search engines and the human readers. Your audience wants to get their needs met, so this is where an SEO copywriter works their magic.

When there is a fulfilment of search intent, your target reader is satisfied with the result. They will linger and engage. Google sees this as vote in your favour. You have delivered the goods. Thus, trust and authority starts to build within the algorithm, resulting in the improvement of ranking and visibility.

Next Steps – If you want SEO content, get it touch today!

Book in for a chat!

STEP 1

Get in touch!

  • Using the contact form provided, book in for a chat to talk about your needs.
  • If you need to highlight further information, feel free to follow up with an email. Equipped with more info, I can then customise a quote and send it through for your approval.

STEP 2

Signed & Sealed

  • Upon receipt of the quote, so long as everything is in order and there are no questions, your SEO copywriting service will proceed to the invoicing stage.
  • A follow up email will be received once all of the project specifics have been confirmed, alongside an invoice with instructions for payment.
  • Payment is required in order to commence.
  • We offer a service guarantee, ensuring you are 100% satisfied with the content provided by our professional SEO copywriting service.

STEP 3

Research, Write, Revise, Commit

The creative mastery begins.

  • A proposed draft will be created once keyword research has been engaged and search terms have been agreed upon.
  • We typically offer 2 revisions once the content has been completed.
  • Your satisfaction is guaranteed.
  • If you already have content that you need edited, I will go ahead and make the changes and suggest additional copy where required for keyword relevancy.

Please note: SEO Copywriting is usually not done as a one off for one page only. It requires all of the rest of the content to support the top search terms, however if your website has already been optimised and you are just looking to add some pages then this can be done.

Lets get crackin!

Cost of SEO Copywriting Services

How much does it cost to get SEO copywriting?

This really depends on the page and its requirements for content. You can spend anywhere from $20 to $150 per hour for a copywriter dependent on where they reside and their experience. Usually the more hefty fees are charged by agencies, thus going the freelancer route is definitely more affordable. You will get a good deal at Get it Right – I offer fair and reasonable pricing for expert quality content.

Affordable SEO Copywriting Service

As Get it Right Copywrite is a Freelance SEO Content Writing Service, we keep our prices fair and reasonable with hourly rates as low as $50 per hour for long term projects.

seo content rules

Receive a fully strategised solution for improved ranking online!

GET FOUND ONLINE !
getting found with seo copy

What do I receive with your SEO Copywriting Service?

MANY MORE EXTRAS HERE AT GET IT RIGHT!

Finalised SEO content will contain all of the following for you to publish online.

 

Optimised Keyword Density

• Optimised Meta Title and Description

• Schema Markup as Necessary

• Headers will be indicated as H1, H2, H3, H4

• Content will be 100% unique and where necessary references provided (if studies were used)

• Optional internal linking will be provided alongside anchor text

• Alt tag recommendations for the inclusion of imagery

The results of our keyword research and competitive research will be yours to keep.

Beauty & Skincare (Products & Services)

SEO Copywriting for the Beauty & Skincare Industry including Haircare, Cosmetics, Skin Health, Fashion Accessories

Check out :
LLLT and Hair Regrowth

Health & Wellness (Products & Services)

SEO Copywriting for the Health and Wellness Industry including Diet & Nutrition, Fitness, Wellness Therapies, Alternative Health

Home, Lifestyle & Pets (Products & Services)

SEO Copywriting for the Home & Lifestyle Industry including Organisation and Storage, Interior Design, Furniture, Work Life Balance, Parenting, Pets

Frequently Asked Questions

What is the difference between an SEO and an SEO Copywriter?2022-03-04T09:08:43+10:00

The birth of SEO Copywriting

I was an SEO specialist for 15+ years, working for various employers in different industries. I worked in the agency environment in Los Angeles, California. I have worked in Australia for an online department store, immersed in digital marketing for multiple product categories and over 3,000 products. Throughout my career, however it was the writing and the research where I found passion and intrigue. I developed a love of the writing and the tactical mastery of SEO. Combined it challenged my intellect and kept my work interesting. Through the growth of the internet, digital marketing and SEO has grown and opened up specialties and niche sectors. An SEO Copywriter is a specialist within the field of SEO and Content Marketing.

Which one is more important – SEO or SEO Copywriting?

When asked however of the importance of SEO over content writing, I would say that both are incredibly important. The two have a massive overlap that needs recognition. SEO involves content writing and more than ever today! The challenge is in the detail. Though I know an SEO specialist could essentially write content, I would prefer to have a practiced wordsmith create my copy. Someone who could implement all the strategy of SEO, yet not lose sight of target audience and what they would want to read.

So to answer the question at hand, I would hire both.

Get the Technical SEO handled first by an SEO Specialist.

Following that, you should focus on getting the content perfected by a SEO copywriting professional.

The benefits of hiring an SEO Specialist

AN SEO SPECIALIST CAN HELP YOU GET YOUR NEW WEBSITE READY (ON A TECHNICAL LEVEL)

Having an SEO on hand throughout the development of a new website build is crucial. It is possibly one of the smartest strategies a project manager can implement when planning the development of a new website. Even just to have one assist on a consultative level makes a lot of sense. An SEO can reduce errors being made in coding, naming conventions and structural architecture.

Having an SEO consultant isolate the best suited keywords to target ahead of time, means that your website domain, the pages, the imagery, navigation, headers and tags can all be preplanned and supported throughout the design and programming of your website.

Having a good foundation to start with will support you in maximising your visibility post launch.

Following that, you should swiftly move on to the optimisation of content.

The benefits of outsourcing a freelance SEO Copywriter

GET AN SEO COPYWRITER TO CREATE, OPTIMISE & MAINTAIN YOUR WEBSITE CONTENT

Personally I feel it is best that you hire your own SEO copywriter over using one assigned to you by an agency. Not to say that your SEO strategist doesn’t have any good writers on hand,.. they may well have a very good selection that you find yourself happy with. From my personal experience, I find there is a mixed bag, so to speak when it comes to copywriters and you really have to do your research.

There are SEO writers and then there are tried and true SEO copywriters. It all comes down to experience, passion and knowledge.

Some copywriters have picked up SEO techniques and suggest they offer SEO copywriting, and then there are SEO strategists like myself who have had to learn more about copywriting to merge the two skillsets.

If you have had prior work done by a SEO writer and you feel your copy sounds repetitive and robotic – then the writer may be leaning too far on the side of SEO. Today you must be able to successfully merge all the elements of SEO into a compelling read. This is one of the reasons why there are so many SEO copywriting services offered within this niche. When you need someone to have a specialisation, you can get it. In fact, there are plenty ways and means to get it. Just look around. Targeting a niche is big business today and helping other businesses target their niche is a niche in itself.

Get the Technical SEO handled first by an SEO Specialist.

Following that, you should focus on getting the content perfected by a SEO copywriting professional.


SEO is digital marketing

  • RUN A SITE-AUDIT
  • RECTIFIES TECHNICAL ISSUES WITH THE WEBSITE
  • ENSURES TRACKING IS WORKING AND CONVERSIONS ARE BEING REPORTED
  • ON-PAGE OPTIMISATION STRATEGIES: TAGGING, HEADERS, ETC
  • OFF-PAGE OPTIMISATION: BUILDING LINKS AND CITATIONS
  • CONTENT CREATION : EDITING EXISTING CONTENT OR HAVING NEW PAGES CREATED TO TARGET KEYWORDS CHOSEN
  • KEYWORD RESEARCH : FINDS KEYWORDS TO FOCUS ON PER PAGE
  • REPORTING : PROVIDING METRICS MONTHLY ON THE IMPROVEMENTS OF RANKING
SEO and SEO Copywriters Need Keyword Research

Keyword research remains to be the most important insight used by SEO professionals. In all aspects technically and otherwise, by isolating the best suited keywords we can build successful campaigns to draw in this traffic and cater to its needs.

The difference between an SEO and an SEO Copywriter

The difference between an SEO Specialist and an SEO copywriter.

SAMPLE PROCESS FOR AN SEO SPECIALIST

Though an SEO copywriter can engage in all of the strategies outlined, their biggest focus is the content. Why? Because Google has made a it a priority. Now if you haven’t already gotten your website optimised – by all means go ahead and get the basic optimisation done. Just don’t waste your time and money having them do all the content. Leave that to the specialists who understand that every page has a different strategy. Every page needs a different kind of content. You don’t want run of the mill writing when it comes to communicating your brand. You don’t want copy that sends your audience bouncing.

  • KEYWORD RESEARCH
  • RUN A CONTENT AUDIT
  • CREATE A CONTENT STRATEGY
  • COMPETITIVE RESEARCH
  • BRAND TONE & VOICE ANALYSIS
  • CONTENT EDITING / PROOFREADING
  • META TAG OPTIMISATION
  • HEADER OPTIMISATION
  • CONTENT RESEARCH
  • DRAFTING COPY FOR APPROVAL
  • A/B TESTING
  • BLOG POSTING
  • CONVERSION COPY
  • CALL TO ACTION OPTIMISATION
  • INTERNAL LINK OPTIMISATION
  • SCHEMA CONTENT
  • FAQ CONTENT
  • LOCAL SEO CONTENT
  • LANDING PAGE OPTIMISATION
SEO Content Gets Ranked
SEO Copywriters Optimise Written Content

SAMPLE PROCESS FOR AN SEO COPYWRITER

An SEO Copywriter is an specialist in the niche category of written content. It is the role of a an SEO copywriter to create written copy that successfully merges elements of SEO such as topical and keyword relevancy, header optimisation and tagging with creative copywriting. It must resonate with the target audience, speak to them on a personal level, whilst fulfilling the search intent of their query.

Someone with practice in SEO copywriting will know that there are certain pages on a website that don’t require heaps of information. Short and sweet is best. Quality over quantity. All the while there is this underlying strategy of maintaining a keyword density ratio that satisfies the search engine. Google wants to see variations of that keyword, alongside comprehend how the content on the page relates to other pages on site. It wants all that copy to be 100% unique. The reader wants to be stimulated by the copy. They want their questions answered, their concerns validated. When done right an SEO Copywriter can assist in getting you big benefits:

 

• INCREASE YOUR RANK
• DRIVE A MORE QUALIFIED AUDIENCE TO YOUR WEBSITE
• ENGAGE WITH YOUR AUDIENCE
• MEET THE USERS SEARCH INTENT
• CREATE LOYALTY AND TRUST
• CONVERT YOUR TARGET AUDIENCE INTO A PAYING CUSTOMER

 

For new and existing website businesses, by all means, get in touch for your copywriting needs. Ensure that you have had an SEO audit and there are no structural impediments or errors on -site. Remember that it is important to start from a strong foundation. When you are ready for your content get in touch with Get it Right Copywrite. Call 0466 390 535 or fill in the quote request.

What is the difference between copywriting and SEO Copywriting?2022-03-03T21:00:19+10:00

A question I get frequently from business owners is what is the difference between copywriting and SEO Copywriting? I mean, don’t we want all of our pages to rank successfully in Google? And isn’t it the objective in having a website, to convert visitors into paying customers? Why does this have to be so confusing?

It doesn’t.

With any website, of course there is an objective to sell, sell, sell. At least for those promoting a product or service online. And certainly, you want visibility,.. for without it you are not getting the leads. This is all true.

Every page on your website has a specific end-goal

The difference is that every page has an end-goal. This is determined by the page and the content presented.

Home page, service page, about us page, FAQ, blog pages, contact pages, categorical pages, product pages. There are a multiplicity of different types of pages, and yet all of them will require a different strategy dependent on the goals of your business.

Yes there is writing on all of those pages. Some pages however, will require content to be short and concise, and distraction free. Other web pages will need more detailed information for authority building. Some pages need to be benefit driven and easily scanned with the eye. Others do well with storytelling and foreshadowing to keep the audience on-page.

Copywriting is sales copy – intended to persuade the audience to take action.

If you think about it, when we communicate to people verbally we also use similar strategies. Think about what you have been told about promoting your business or service in a networking environment. Anyone who has been to a small business networking event will know that they need to have something short and powerful ready to communicate, in order to spark interest. If you are in marketing, getting that message across with clarity and minimal distraction is priority. They say you should opt to “Dumb it down” for those unfamiliar with your business offering. Highlight benefits over features.

Once someone has been introduced to a product or a service and they see the potential value, they will come back to learn more. Usually the next time they seek information, they will be willing to put more time into learning about the features and about the finer details.

What strategy works best for a business homepage?

Keeping this in mind therefore, let us consider the most popular page of your website. The one that will receive the most traffic – your homepage. The homepage is where you make that sales pitch. Its important in that space to keep your communication short and to the point. Leave the long winded ramble for a page where the audience will appreciate the added information. (And so will Google).

The goal of SEO copywriting is visibility

SEO Copywriting does its best to harness the art of copywriting as it merges SEO strategy, but the first objective is getting visibility. There has to be a certain amount of keyword relevancy, and topical authority weaved in its creation. It must be an enjoyable read whilst fulfilling the search intent of the audience.

If you need help figuring out what content strategy is best for your web pages, get in touch. 0466 390 535 Happy to oblige.

Looking to get your web copy optimised by an SEO copywriting specialist? Obligation free copywriting quote – Fill in the form!

Go to Top